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You are currently browsing the Stan's List weblog archives for the 'Switching' category.

Mac OS gains a half of a percentage point in December, certainly its best showing the entire year. The Mac steadily gained market share the last half of the year. From the low of $5.99 in July, Mac gained 2.30%, quite outstanding. Web access is the method used to determine market share. Market Share

As M$$$ stayed pretty much level for the year, Apple’s gain came at the expense of the alternative OS’.

The iPhone, finishing at .04%, fourth place, was not shabby either.

# Army to incorporate more Macs |

Totally in response to the recent and damaging hacks, Macs do not look so expensive when compared to how little they are attacked. Also, the UNIX core makes it easier to lock the Mac down against attack. Thursby Software is developing software that will enable the Mac to use the security keycard-reading system known as Common Access Cards system, or CAC, used by the military. This would remove the main hurdle to Macs being a real alternative. More …

# New “Get a Mac” ads |

Apple has released fresh Get a Mac ads, Misprint, Santa Claus, Now What and Podium. The page also has the “Top ten reasons to switch from a PC to a Mac, top ten questions, testimonials, press, guide to switching, and commercial ads from Apple Computers”.

Not only was 2007 financially a big year, but it was also a year where Apple graduated to being a part of every conversation, said MacNewsWorld’s analyst Gene Munster. We had an Internet conference last week, and the number of times that Apple came up was surprising. They are in the center of this digital media storm of four major markets — computers, music, home entertainment and mobile. More …

Macworld SF 2008 should be one of best ever

Boot Camp beta available for Tiger running on Intel Macs will stop being supported at the end of the year. Apple previously announced Boot Camp would expire upon the release of Leopard. BetaNews reports that Apple has decided to provide a longer opportunity to purchase Leopard, and may only withdraw support for Boot Camp beta’s when the year ends. More …

Totally based on internet use, it is significant none the less, While ComputWorld dwells on the slip in Apple’s market share, while acknowledging this maybe a seasonal lull, between Back-to-School buying and the Christmas season. Also the delay in buying till Mac OS X 10.5 has been released. Christmas should be promising, though not as much as Back-to-School. More …

In a rare projection, Apple chief financial officer Peter Oppenheimer predicted what would be excellent results, as reported by Macworld UK.

I’d give you guidance each quarter that we believe we have a reasonable chance of achieving. Apple has been working incredibly hard for a number of years and now things are just really coming together quite well for us and I couldn’t be happier. More …
This only means Apple will likely exceed $10 billion in revenue.

Too often Apple’s market share is compared to the over all market. With a world wide 2.7%, and then a US 6.1% market share, Apple’s market share would not seem to have increased. If you compared markets where Apple is actually competing, such as high end laptops, then you can see a growth in Apple market share. As reported by CNN, Fortune has Apple’s share of high end laptops at 29.4%. The problem they see is that Apple does not have much growing room, as compared to those looking at the 2.7%. Even though,  laptops are a substantial source of revenue for computer companies. More …

There’s also an extended blog write-up of this in the Baltimore Sun. More …

With Gartner reporting that $897 million of last quarter’s revenue being attributed to the professional sector, as mentioned before, there are plenty reasons for IT to consider a Mac. Mac OS X 10.5 is soon to be released and Office 2008 will be announced in January. Both should continue generating attention for the Mac, as reported by InformationWeek. More …

IT at work does not have the authority, but we have fun.

What makes the DailyPrincetonian report interesting is that they have records going back 3 years. Including the freshmen data, 40% of all students will be using Macs. The university sees a relationship between the beginning of the increase, 3 years ago, and the popularity of the iPod. More …