Stan's List

Yahoo reports that Apple looks set to make big gains in the education market during this year’s back-to-school shopping season. Or, at least that’s what a survey by TechnoMetrica Market Intelligence shows—a big jump in consumer interest in buying Macs, especially desktop models. More …

“The Apple brand—thanks to the iPod—has gotten far more exposure among average consumers, who are thus more likely to consider other Apple products,” said TechnoMetrica analyst Constantine Kambanis.

“Apple’s brand equity has been improving slowly. This seems to be coming mainly at the expense of Dell,” he added.