As the iPod, OS X and Mac become ever more mainstream, publications like CoolTechZone are increasingly stating what the “rest of us” have known for years—Apple’s product quality and service delivers customer loyalty.
“When Apple competitors are focused on cost reduction to increase profitability, Apple is investing resources to enhance its relationship with its customers. To me, that’s impressive. Unfortunately, there are too many companies in the market that could care less about their customers, but Apple is determined and committed in delivering the experience and not just the product.”